Aplin Partners

“Choose a job you love, and you will never have to work a day in your life.” ~ Confucius

The nature of work has never been more fluid, dynamic or demanding. As much as technology has created efficiencies and lowered costs, it has also increased the demands and pressures on workers, fundamentally changing the meaning of a “work day,” which now, with the intrusiveness of technology, never really comes to an end.

Technology has not only commoditized work, but it has commoditized workers, who can rapidly become isolated, disconnected and withdrawn from core objectives and missions, and are forced to struggle to simply keep up with tasks and schedules. The key to unlock the potential of work is not to abandon technology, but to leverage it through the paradigm of humanization.

Work is not about tasks or time. Work is ultimately about people and their creativity, about their passion and commitment. It is about effectively harnessing “captive” human potential in the service of organizational objectives. It is the recognition that the more employees are included, integrated and empowered, the more meaningful and impactful the work product will become.